Expire in: 20 days
Internal Job Title: Market Intelligence Analyst
Business: Lucy Electric (EMS)
Location: Thame, UK (Hybrid)
Job Reference No: 3600
Job Purpose:
We are seeking a Market intelligence Analyst to join our Marketing team who will report direct into Marketing Director. In this role you will, play a critical role in helping LE collate and synthesize internal, market and competitive information as well as customer insights to inform strategic decisions.
Business Overview:
Lucy Electric is an international leader in intelligent secondary power distribution products and solutions, with features such as remote operation and monitoring. Linking energy generation to consumption, the business specialises in high-performance medium and low-voltage switchgear for utility, industrial and commercial applications.
Job Dimensions:
As a Market Intelligence Analyst, you will work closely with Future networks team and globally dispersed regional Marketing and Sales Teams. The role will be based in our Regional Headquarters office in Thame (UK) and might require travel.
Key Accountabilities:
1. Market Research and Analysis
Conduct primary and secondary research to gather data on market trends, customer preferences and competitor activities.
Gather internal industry intelligence and synthesize it
Analyse market data to identify opportunities, threats and areas for growth.
Identify key market indicators, track them and communicate to they key stake holders.2. Competitor Analysis
Monitor and analyse competitor strategies, product and market positioning.
Create detailed reports on competitor SWOT
Provide insights into competitive dynamics and potential impacts on the organisation.3. Customer Insights
Conduct surveys and interviews to gather direct customer feedback
Segment customers to different key target groups and design strategies accordingly 4. Data interpretation and reporting
Synthesize complex data into clear actionable insights and recommendations
Prepare detailed reports, presentations, and dashboards for senior management
Present finding and strategic recommendations to stakeholders, often in collaboration with other departments5. Monitor industry trends
Keep informed about industry developments, including technological advancements, regulatory changes and economic factors.
Evaluate the impact on the organisation and its markets6. Competitive Benchmarking
Establish benchmarks against key competitors and monitor performance relative to these benchmarks.
Use benchmarking data to recommend areas of improvement or investment7. Collaboration and Communication
Work closely with Marketing, sales, product development and finance tams to ensure alignment of strategies with market conditions.
Communicate findings and recommendations effectively across the organization.Requirements
Education and Experience:
Bachelor's degree in Business Administration, Economics, Statistics or a related field (Master's degree preferred).
2-5 years of proven experience in market research, business analysis preferably in a multinational or regional company.
Languages: Required: EnglishKey Experiences:
Experience in Utilities Industry and proven track record in conducting market analysis and providing strategic insights.
Strong analytical and critical thinking skills
Proficiency in data analysis tools
Excellent written and verbal communication skills, with the ability to present data-driven insights clearly.
Knowledge of market research methodologies and techniques.
Ability to work collaboratively across different departments with senior management.Does this sound interesting? We would love to hear from you. Our application process is quick and easy. Apply today!
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