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Fashion Social & Digital PR Executive
Job Posted: 16 days ago
Salary: £ 30,000/Annum
Job Type: Permanent
Location: Blackburn, Blackburn with Darwen
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Expire in: 12 days
Job Description
My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.
This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.
Responsibilities:
* Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands
* Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms
* Produce creative social assets from idea through to visual execution
* Influencer research and liaison on gifted and paid posts
* Develop relationships with brand ambassadors, negotiate fees and manage budgets
* Attendance/coordination of influencer events
* Manage the full life cycle of paid social campaigns
* Market trend and audience research, creating social ads and formatting, campaign planning etc
* Reporting and post campaign analysis market/trend research
* Write content for the group’s websites and blogs, plus press releases where necessary
* Managing and analyse paid search/PPC
* Implement website updates where necessary
* Liaising with the UK sales team regularly
* Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links
* Have an involvement in producing creative visual assets from idea through to visual execution including POS
* Liaise with 3rd party agencies on a regular basis
* Where relevant support growing overseas distribution through tailored territory support
* Research and production of photoshoots to support seasonal launches including model and still life shoots
* Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environmentBefore You Apply
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